Google Keyword Tool Changes The Keyword Game
by Robert Dobes | July 10th, 2008
No more guesses and no more estimates. I am talking about keyword research for your website and your adwords campaigns.
Without any prior notice google began to share their long time secret numbers of their search volumes. Until now we were left with expensive services like Wordtracker or Keyword Discovery which only made it easier for us to guess the numbers. Now when Google is sharing more search data with us it is completely changing the whole game.
When using the Google Keyword Tool we used to get only the green bars indicating popularity of a specific key phrase. Now you can get actual numbers of approximate search volume for the previous month and approximate average search volume which is an average of the search volume in the recent period of 12 months. See picture below.
In my opinion this will have a major impact on keyword research as now we have some serious numbers to work with.
It will be very interesting to compare the results from google with the other services although the purpose of those services wasn’t to get the exact number of searches but rather to estimate an interest in certain key phrases.
I would love to get your opinion on this topic.
Please leave your comments below.
2 Comments ... Have Your Say
The keyword tools is totally amazing however you still need to compare this information against the likes of SEO Digger etc as the results are still not 100% accurate although they really do an excellent job of pointing you in the right direction of a suitable keyword or phrase to target!
I am looking for some advice on the Google tool, I wonder if you can help.
I often search and there are 1000’s of results displayed in the Approx Avg Search Volume column yet the data from the previous month is “Insufficient Data”.
This does not make logical senses to me as how can there be no search volume (Insufficient data) during previous months if there are 1000’s on an average month.
Your help would be greatly appreciated.